It's a well-known fact that emails that don't get opened never get acted on. Now that we've had our daily wisdom from Capt. Obvious, it's time to really look at what types of email subject lines can result in higher open rates and subsequently, more actions taken on your offers and content.

We've selected 7 of the most opened subject line types, and let me begin by telling you what's not on the list: clickbait. You've seen these subject lines; that start with a cleverly worded promise that is iffy in veracity and generally causes distrust. The words “Secrets” and “Shocking” are frequently found in these.

Related: Gmail finally lets you ‘Undo Send’ emails you wish you didn’t send

7 examples of email subject lines that get opened

#1 – Emphasize Benefits

You need to tell the reader what they get out of this: everyone wants to know this. Injecting a solid benefit in your subject line, usually with an implied promise of some kind will work wonders for your open rates. One example could be “Create a second income stream in less than 30 days!”

#2 – Ask Questions

By doing so you're begging a response that often gets answered by them opening the email to find the answer. “Do you really have time to do all this work yourself?”

#3 – How-To

Information is golden, and assuming your audience is the least bit interested in your subject, many will want to find out “How to make a Killer Bacon Omelette in 7 Minutes and 15 Seconds!”

Related: Email Marketing: 7 Tips For Growing Your Email List

#4 – Targeted

If you can target by either name or particular interest, you'll cut right to the chase: “Only open if you're an investor sick of paying too much for trades!”

#5 – Use Lists and Tips

Providing quick research for people is a proven winner, and will get you great open rates. “7 Tips and Tricks for Ditching Your Lousy Job”

#6 – Employ Superlatives

The words “Fastest”, “Easiest” and “Best” when injected into your subject lines are enticing for many who want the info but haven't the time or know-how to search for it.

#7 – Answers

Often email subject lines that provide answers for common questions in your market are top openers. “10 Reasons Why You Aren't Getting Paid What You're Worth!”

Try using some of these types of subject lines and see your open rates soar!

It's obvious that one of the biggest keys to long term success online is by making use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your list will lose around 22% efficacy annually, so it's your responsibility to make sure you're always building and expanding your email lists.

But what are some good ways to do that? Lucky for you we have a list of 7 highly effective methods that will pump up your subscriber rolls and keep you in business for a long time to come. See if these don't help grow your list quickly.

Check Out These 7 Tips for Growing Your Email List

1 – Offer a High-Value proposition

Whatever you are offering as a lead magnet, make it very clear what they are getting and why they need it, and make sure it is valuable, so much so that they can't believe you aren't selling it!

If you want lead magnet ideas for your subscribers, get an idea from this post to quickly grow your email list.

2 – Write incredible emails

Make it your goal to write the best emails ever. People will look forward to seeing your name in the “From” column and eagerly devour your wisdom. If you're at least aiming for something like that, you'll do fine.

Look at Neil Patel's email. It's not fancy, just plain text. The key is his email has emotion and because of it, it builds connection to the readers.

3 – Encourage sharing

Along those lines make use of social media buttons and encourage your readers to share and forward the emails to others. You'll be surprised at how well this works. If you're looking for a service with social shares? You can find a lot out there. Check out MailChimp's social sharing feature. This is surely one of the best tips for growing your email list quickly with the help of social media.

4 – Use a Call to Action on your Facebook page

This new feature on Facebook is definitely worth using, and can drive many signups from this tremendously popular social platform. Send them to a landing page to collect an email address in exchange for whatever you're offering.

5 – Use paid ads to drive leads to a landing page

Low-cost paid ads and retargeting can reap many signups for your lead magnet. Don't discount this one! Check out our very own BWM Local if you're interested with Display Advertising. To know more about this service, click here.

6 – Consider Lightboxes

When the subject of popup boxes comes up, most people shake their heads “No”! But the fact is they work. And work well. Make it your business to ensure they are not overly annoying and not staying there forever, and you'll win with this.

7 – Host webinars to collect leads

One of the dirty secrets of collecting email leads is that you can grow large lists by having people sign up for a free webinar.

There you have it, the 7 tips for growing your email list. Use them to help your business stay in business for a long time.

Keeping up with all of the trends in marketing could be a full-time task, and it's no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. However like all business models, there are some best practices you'll want to follow to get the best results possible. Let's detail some of those for you here and now.

Here are what we consider ten best practices for email marketing right now

1. Use short, attention grabbing subject lines – Avoid spam words, and be sure you are being bold without straying off into untruth. Tell them what to look for.

2. Optimize your emails for mobile – Since now as much as 67 percent of all emails are being viewed on a mobile device, if you're not doing this you are losing ground.

3. Let them know who it's from – Having a bland perfunctory “From” address can result in your emails never getting opened. Make it recognizable.

4. Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.

5. Make the body text brief and to the point – No one is planning on reading a thousand word email, so don't be that guy! Say what you need to say, using bullet points if you have several points, and ask them to click elsewhere for more.

6. Utilize videos and images – Videos and compelling imagery will often make the case your words won't. Everyone likes to view, so be sure and give them what they want.

7. Benefits over features – No one wants to know the specific features of your gizmo or service; they want to know how it will make their life easier, and how fast!

8. Don't send too little or too much – This is one you need to test, as all audiences are a bit different, but rest assured that once a month is too little, and a dozen times a week is too much.

9. Social sharing is a must – Be sure that your emails are able to be shared socially, as this can increase their reach many times over.

10. Create compelling content – Delivering valuable, timely content your readers can use will do you more good than almost any other of these best practices. Become somebody they would like to hear from, and you're halfway home.