LinkedIn Marketing | Best Web Marketer

Make LinkedIn a Partner in your Small Business

Red Jun — Mon, 02 Nov 2015 13:18:23 +0000

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Remember when LinkedIn was that place you visited whenever you wanted to either post of look for a new job? It's so much more than that now, and for small businesses, it is now a powerful tool for branding and networking your company.

LinkedIn helps you brand, is a terrific place to post pillar content, and gets your name and brand face-to-face with people you'll want to work with.

Let's look at 5 tips for helping your small business get a better footing on LinkedIn.

5 Tips for Small Businesses on LinkedIn

Utilize your profile – Your attempts at using LinkedIn for branding will ultimately be hindered if you aren't taking full advantage of the tools the platform has to offer, foremost among these your profile. Use the rich tools available here to provide a full and complete picture of your business.

Use great images – Take every opportunity to inject visual content into your LinkedIn content by making use of images, videos, presentation and more. People react to visual far faster and better than mere text.

Get involved in groups – It's an undeniable fact that those who get involved in groups on LinkedIn have about 4X more profile views than those who don't. Moreover, it's a prime chance to showcase your authority and expertise in front of a highly-targeted crowd.

Do the work of connection – The fact remains you have to put out some effort to have LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here will pay great dividends.

Use LinkedIn Company Pages – This is a great way to showcase your small business on LinkedIn. Use it as another social property supporting your main site, and drive visitors to it from your company page.

Another choice resource that is available to you to help you on this platform is LinkedIn's small business helps. Make sure to make use of these free resources to help your business grow in authority on LinkedIn.

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10 LinkedIn Tips for Beginners You Want to Know

Red Jun — Thu, 16 Jul 2015 13:53:00 +0000

LinkedIn is becoming increasingly more the go-to source for business leads and connections, but only if you can get out of the beginner mode. There are several great features that enable you to make connections, share content and extend your reach exponentially, but to be able to make the best use of these you need to be not only active but smart.

To help you with that, here are 10 awesome LinkedIn tips to get you started.

10 Fantastic LinkedIn Tips for beginners

#1 – Optimize your URL

Take a minute and change your LinkedIn URL to coincide with your company's name or online handle. Be consistent with other social properties if possible.

#2 – Put a LinkedIn Profile Badge on your site

Easy to do and a nifty tool for increasing connections and site authority. Choose from a few different designs.

#3 – Be sure to optimize your page

Complete and take advantage of all the features you can when it comes to your company page. You definitely want to make a brand statement.

#4 – Get skill endorsements

List your skills when you complete your profile, as many of your connections will not hesitate to make the one + click needed to give you an endorsement.

#5 – Utilize your LinkedIn Groups

Joining and contributing to LinkedIn groups provides you with a couple of great advantages. This gives you the ability to send messages to members of the group who you are not level one connected with, as well as the ability to view profiles.

#6 – Create Showcase Pages

Since LinkedIn got rid of the Products & Services tab, you'll want to use Showcase Pages to promote products and services directly.

#7 – Directly Email your LinkedIn Group

Known as LinkedIn Announcements, you can mail all the members of your LinkedIn group once per week.

#8 – Get LinkedIn to send you leads with Saved Searches

By saving your searches on LinkedIn they will send you new leads based on the search parameters you entered. Can you say free leads?

#9 – Ask Your Connections for Introductions

Mine your current connections and ask them to introduce you someone they are connected to that you would like to be. You'll be surprised at how many will say yes.

#10 – Reorder Your Skills

Edit your skills to focus on the ones you'd most like to be known for, as well as ridding the widget of the endorsements that have no picture. You might as well have it look good, right?

5 Reasons You’ll Want to Publish on LinkedIn

Red Jun — Fri, 03 Jul 2015 14:00:19 +0000

Okay, all of you that have published on LinkedIn raise your virtual hands…

That's what I thought. Very few consider LinkedIn when deciding where to publish content, and in point of fact, that's a big mistake.

Now that it is open to the all LinkedIn users, it's still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is a goldmine for content marketers who know how to use it effectively. Let's check out a few of the reasons why you should publish on LinkedIn.

5 Reasons to post your content on LinkedIn!

#1 – To build your own authority

Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping to cement your position as a thought leader in your market.

#2 – Syndicating your content

Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and may be more inclined to give it a serious read, given the nature of the platform.

#3 – Getting your content before a targeted audience

This is a professional site populated and frequented by pros, and as such you'll find a lot less of the fluff traffic that might otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.

#4 – Killer engagement

People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.

#5 – Possible virality

If you publish something truly good that's getting noticed, you may get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. This is where the traffic really begins to flood in!

5 Paid Advertising Services to Send Traffic to your Blog

Red Jun — Tue, 23 Jun 2015 14:09:37 +0000

If you've started a blog for your small business, you know the worst thing that can happen is that no one reads it. After all, that kinda defeats the purpose, am I right?

Done properly, a business blog can have a multi-faceted benefit to your business. It can not just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and so much more.

Yet if this is taken up haphazardly, or worse yet, indifferently, you're going to be preaching to the choir, and wondering why you started this dumb blog in the first place.

One the best ways we know of to start building a blog audience is with the use of paid ads. This doesn't need to cost you an arm and a leg, and it can bring about great results if you give it a little time. Here are 5 recommendations for buying that traffic.

5 best paid advertising services for your blog

#1 – Outbrain

These text ads run on major websites like CNN.com, ESPN, FOXNews and others, and can get a far different set of eyeballs than what you might be seeing. Not to mention that these sites get massive traffic in the first place! Check Outbrain here.

#2 – Facebook Ads

Maybe the best paid traffic opportunity available today, mainly for the capability to precisely target your audience while not spending a fortune. Their audience insights tool alone is worth the price of admission!

#3 – Google Adwords

The granddaddy of paid ads is still kicking, and can be useful mainly for their vast reach in online advertising. Care should be taken here not to get taken to the cleaners, however.

#4 – LinkedIn Sponsored Updates

This can be especially suitable for your blog post if you cater to professionals in any sense. These ads are taken more seriously than most, and are a bit more expensive, even so the nice thing is that there's an eager audience awaiting your great content. Check it out here.

#5 – Pinterest Promoted Pins

While still asking you to get on a waiting list, once you're in you will discover a lot of engaged people who love to interact. The demographic of Pinterest is primarily female, so if your product or service is visual and applies to women, go for it! Know more about Promoted Pins here.

#6 – BWM Local

Last but not the least, our very own BWM Local. It's a local display advertising offered by Best Web Marketer. Our online media platform places rich digital advertisements on the world’s most recognized networks like ESPN, Facebook, Food Network, CNN, Forbes, People, and Rolling Stone. Check out our own video below.