A lot of the buzz surrounding Facebook as of late is the launch of Facebook Instant Articles. This mobile-only platform is effectively raising the bar for content publishers by enabling you to create an incredibly rich, multi-layered approach to content that will amaze and engage.

Facebook Instant Articles are built on concepts borrowed from Facebook Paper, and perhaps the best thing about it is that it allows mobile pages to load a whopping 10X faster than normal mobile pages, providing a near “instant” experience. The visual aspect of these pages are truly amazing, with a lot of versatility, creativity and control built right in.

Related: 7 Great Tips For Your Facebook Business Pages

But what can it do for me you ask? Well at the moment, it's in a testing mode with only 9 publishers as part of the trial. (The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild) Facebook wants to ultimately roll this out to anyone who wants to share stories, but that is not available just yet.

Some of the cool features of Facebook Instant Articles

• Want to put in embedded tweets, YouTube videos, photos, image galleries, videos and interactive graphics directly into the posts? Not a problem! They will even start directly up, increasing time on site and engagement.
• Need more detail? You can use the handy zoom feature to have a closer look into videos, images and maps.
• Like what you see? You can Like or comment on pages directly inside the app!
• Publish your own logos and Facebook Fan page follow buttons within the story.
• Need more stats? Your Google Analytics integrate nicely with the articles.

Related: 6 Facebook Experts: How the First $200 Should be Spent

While Facebook Instant Articles are only in Beta mode now, Facebook wants to eventually roll this out to anyone who wants to share stories on Facebook. Facebook is allowing publishers who post sponsored content (like Buzzfeed) to have that content shared. (About the only way anyone not associated with the aforementioned 9 publishers can get their own content on there at the moment)

Facebook's Instant articles will significantly change the way content is presented and viewed on the mobile web. It will set a new standard that will lift expectations of most any content published on the Web.

Getting your content get noticed these days amid a sea of competing voices is difficult, to say the least. The fact that yours is better and precisely what is needed doesn't matter: what matters is who can be found.

That's where a content promotion plan for each piece of content you create comes into play. Getting your content out in front of people who are actually looking for it will pay large dividends!

So before you run screaming into the might because you don't know how to make this happen, let's have a look at 5 simple ways you can cheaply and effectively get your content promoted.

Related: 4 Tips for Great Content Marketing

5 Great ways to promote your content

1. Make visual content

Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual bunch, and love to look at new things! You can try Canva to create fun, visual content for your blog.

2. Announce to your email list

Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works extremely well. It also serves a purpose in your email marketing, by delivering high-value content without a sales pitch.

Checkout the free version of MailChimp. It will help you to get started.

3. Document sharing sites

Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, expect to see a lot of traffic coming from sites such as these.

Related: How to Create a Content Marketing Plan that Rocks

4. Utilize social media

Without question you should promote your new content via your social media channels. Much like notice by email, simply announce and encourage visitors to visit, share and like. You may find someone with tons of followers and fans passes this on to their peeps as well!

We highly recommend to check out Postplanner or HootSuite for social media management.

5. Paid advertising

There are times when it makes sense to spend money to advertise a pierce of content, especially if you are trying to create a buzz about a new product or service. Luckily for us there are relatively inexpensive ways to do this, via outlets like Facebook Ads, Promoted Tweets, and sponsored content sites like Outbrain.

If you're interested in paid advertising, please check out our very own BWM Local, a local display advertising service by Best Web Marketer.

Quite a few people are asking if keywords remain relevant in 2015, and the simple answer is, yes. Keywords still play a key role in online marketing, no matter the medium, whether for ranking pages on your site or blog, videos, imagery, paid search or more, you will find that keywords are one of the main items you will want to keep in mind when planning your web content.

Like it or not, keywords are still the primary way Google ranks your content, whether that's in the form of web page, blog post, video or anything else. Google's ranking algorithm considers how well you are optimized for the particular keywords, and ranks you in the search results accordingly. For this reason it's imperative to make sure we are targeting the proper keyword from the outset.

To help with that, let's look at 5 items you'll want to consider as you select the keywords for your content.

5 Things to think about when embarking upon keyword research

Decide what you'll use keywords for – Presumably you have a plan for these keywords, and if not, this is a great time to clarify this. Will they be used for new content, web pages, social media, visual content (videos and more) or what? Knowing this early on is helpful, especially when it's time to cross-promote.

Identify the keywords common to your market – Simply by looking at the top site in your market you'll be able to identify several of the more prominent phrases people are optimizing their content for. This will give you a decent starting place for your research.

Take a look at your competition – This can be done with the help of tools, or again by taking a close look at their pages. Check under the hood for title tags, page descriptions and keyword tags, if they made use of them.

Employ tools to help do the work – Luckily for us there are lots of keyword research tools out there, most of them sport a free version, such as the Google Keyword Planner, SEMRush, and Keywordtool.io.

Discover the intent – Now comes the hard part, where you actually have to use your brain. The best keywords are those that people are searching on with the intent to take action. This usually isn't the keywords everyone else is using. This is where you take your list, and attempt to get inside the mind of a searcher and discover their intent. Doing this will help you outstrip your competition quickly!

Content marketing is a lot more than simply coming up with a steady feed of new content onto your web site. Done right, creating content that drives lots of traffic to your site is a real possibility.

The good news is that crafting and producing this type of traffic sucking content isn't as hard as it may appear on the surface. What it entails is using different forms of content in a way that feed off of one another, particularly the visual types.

Let's take a look at some of the best types of traffic-driving content, and how to make that really work for your site.

7 Ways to create content that can bring loads of traffic to your site

Infographics – We are a visual Web, and infographics have grown to be one of the most popular ways to cram a lot of content into an interesting format. Even better, they are easily sharable, and can send a great deal of visitors to your site.

Case studies – People are dying to know, step-by-step, the best way to do things. If you're able to present a case study that got great results, your content will get ranked, go viral, and garner lots of looks.

Tutorials – Similarly, an excellent tutorial, especially on things technical, can bring you a lot of eyeballs for a very long time.

Videos – People watch tons of video every month, and if you can come up with a smart, well-done explainer video for your site and market it intelligently, you will have created a traffic stream that will astonish you!

Podcasts – Podcasts are all the rage now, as people love to listen (even in meetings sometimes!) when they aren't able to watch. Moreover, it is a great medium for their smartphones, which can be tedious to watch videos on.

Interviews – Set up interviews with authority figures in your market and see your content get shared near and far.

Create an epic post – Even though this is not something you can pump out every day, becoming known for producing long form content people want to share and read is very good for your brand!

The lifeblood of all businesses on the internet is content. It's what your visitors come to look at and browse, and without fresh, innovative compelling content, your business really has nothing to say.

It doesn't matter if you sell the greatest widget ever to come down the pike; if you can't or won't articulate that in various forms of web content in a regular fashion, nobody will care.

So how does one set about crafting all this wonderful content? The first thing to know is that you can do this very simply when you create a content marketing plan and determine to stick to it. Let's have a look at several steps toward generating your own content marketing plan.

Developing a terrific content marketing plan

Determine who your audience is and what they want – Every business is unique in that it has a demographic singular unto itself. You've got a set of customers and people interested in what you do that is yours and yours alone. Identifying this audience and getting an idea of what it is they would like to know, and dovetailing that with your business goals is the task here.

Decide on types of content – There are plenty of types of content you can utilize, from simple blog posts to whitepapers, videos, infographics and much more. Determine what you are best able to produce and get on with it!

Create an editorial calendar and stick to it – This part is key: make sure you commit to a publishing schedule and follow it. Schedule your content in advance, to ensure that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have happening in your business.

Market your content – Simply creating it isn't enough, you'll want to promote your content. With millions of new web pages hitting the internet daily, it's a challenge to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.

Copywriting is really an art, and if you don't believe me, ask anyone who's been tasked to create a sales page. The interplay between words and emotion, products and psychology is an art, and should not be tried at home.

So what are the elements of great copywriting which will get us to this point? What precepts and tips will get our content to rise above and get noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed near and far.

7 Copywriting tips that will make your content sing!

Become a storyteller – Crafting s great story that reels your reader into a universe they are desperate to enter will leave them looking to hear, see or buy more.

Focus on benefits – One critical mistake beginning copywriters make is to focus on features over benefits, which is of course bad, as all of us want to know what's in it for us!

Make it valuable all by itself – If your reader comes away with the feeling that they've already received a lot of value simply by reading your content, you've got them exactly where you want them.

Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they're already doing so by agreeing with you. This will make it a far shorter leap to conversion when the time comes.

Get emotional – Connecting with your readers via emotion is a terrific way to get them on your side. This one is powerful, and if you can learn how to inject emotion into your copywriting, you'll be able to write your own ticket.

Make your content longer – Studies are showing that the pages that Google is putting on Page One these days are averaging over 2,000 words in length. Wherever possible, publish longer, in-depth content that will also help establish you as an authority in your field.

Get social – Make sure you are using social media to promote your content. Really encourage your readers to share to their social channels, as you just never know who may have some awesome connections that can help your incredible content go wide.

Words matter, and nowhere is that more obvious than when it comes to the words you prefer to close your sales with. Very often a single word or phrase will kill the deal, and you're left holding the bag. (Literally!)

Often closing a transaction hinges on so very little, and the cold fact is that even a single word can make a difference. It can sway a prospect's decision either for or against your product or service in just a few syllables.

That's why it's crucial to ensure we are capitalizing on this opportunity. Let's examine some words and phrases that can get more conversions for you.

5 Types of effective phrases that sell

Using the Assumptive approach — Asking the prospect “How many of these do you want today?” assumes the prospect is purchasing and puts them in another mindset entirely, one in which they are on the road to delivery, and no longer deciding. If you've done a good job of selling prior to this, this works well.

Direct close — Sometimes the simplest way to seal the deal is by asking directly for the sale. Assuming you've answered all possible objections (that you know of) you can be bold and make a direct ask. Try not to be aggressive or pushy, as that will have a negative effect.

Fear of loss close — Nobody wants to miss out on something that will truly help them, and this close works best when the cost of not buying is more than the cost of the item. Fear works wonders, particularly when the market is competitive.

Friendly close — The “Would you like me to help you with this?” close presents you and your products in a non-threatening, non-salesy manner, and helps lower defenses and resistance to a sales pitch.

Alternative close — Oftentimes if you have several products that may fit the bill, you can “help” the customer decide by phrasing your copy like “So after looking at which fits your needs better at the moment, do you want to go with Product A or Product B?”