video marketing | Best Web Marketer https://bestwebmarketer.com Local Marketing That Works! Thu, 03 Sep 2015 14:27:08 +0000 en-US hourly 1 Video Marketing: 7 Types of Videos for Your Business https://bestwebmarketer.com/video-marketing-7-types-of-videos-for-your-business/ Thu, 03 Sep 2015 14:27:08 +0000 https://bestwebmarketer.com/blog/?p=1767
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It's probably not earth shattering news that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video.

This is both negative and positive for marketers, since on the one hand we know that video helps conversions by a large degree, and can help you find a far wider audience by virtue of their viral and sharable nature. Then again, when you are at a loss as to what type of videos to produce, or feel as though you don't have anything, inaction follows and you miss out.

To avoid that second scenario, we've compiled 7 great ideas for your business to produce videos that will be of interest to your audience.

7 Types of Videos for your Business

Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.

Rolling out New Products – If you are launching a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Tutorials – One of the most-loved uses for consumers is the tutorial video. Creating a video that shows the entire process in depth will get you many satisfied and return customers. These are also valuable as lead gen tools.

Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.

Tips and How to's – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.

Interview Influencers – Getting an interview with an influencer or thought leader in your market will help you grow in stature in your audience's eyes. It is also of use to the interviewee, as they get exposed to a new audience as well.

Webinar and Event Invites – Using a video to invite prospective customers to an upcoming webinar or live event is outstanding when delivered through a video. Don't be too embarrassed to be a little outrageous or innovative here!

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]]> Great Tips for Establishing a Video Marketing Strategy https://bestwebmarketer.com/great-tips-establishing-video-marketing-strategy/ Tue, 30 Dec 2014 15:30:30 +0000 https://bestwebmarketer.com/blog/?p=757 Great Tips for Establishing a Video Marketing Strategy

If you are intent upon making video marketing a part of your online technique, then it goes without stating that you require a strategy to assist with making this work the way it should.

The average web user is likely to see 206 videos each month, and you need to get your share of that, because videos are 4X more interesting than static content, and are proven to transform far much better.

Let's take a look at 5 fast pointers to assist you create a video marketing strategy however crafted for your business.

5 Tips for a killer video marketing method

Know your audience – Knowing with a certainty what your audience is interested in and exactly what would help them move further along down your marketing funnels is your first and most basic job, as it will determine everything that comes later. Ask questions, do surveys, and study your analytics for understandings on this vital piece.

Select what kind of videos to produce – There are many methods to make a video, from live action talking head videos to narrated slide shows. You will need to decide this based upon the skill available, in addition to the spending plan, though that is ending up being much less of a factor. Perfectly passable videos can be made with bit more than your smartphone, so there is no longer an excuse!

Know your objectives – Have a clear objective in mind when you are planning and producing your videos, as this will assist you in your overall advertising method.

Make use of a calendar – Setting someone in charge of this job as well as scheduling your videos makes them far more likely to really get done. Using a production or editorial calendar is a wise method to keep an eye on your overall approach and marketing.

Always remember to market your videos – Just making the videos isn't really enough. Millions are made everyday, and you need to have your videos stick out amidst a sea of competing videos, you have to do some basic advertising to at least get them to appear well in YouTube. Not hard to do, however definitely necessary!

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