Making a stunning landing page is no loner a task for the dark arts of the web designers. Nowadays making use of one of the easy readily available landing page developers, that occur to be drop dead easy to use, you could have a professional-looking page performed in a matter of minutes.

However developing a highly-converting landing page: that's a horse of a different color. There's a lot of approach that enters into making your landing page convert well, so let's jump into that a bit by having a look at these aspects of a highly-converting landing page.

6 Ways to convert site visitors to your landing pages

#1 A killer headline – You will certainly never ever get a second opportunity to make a first impression, and this is the aspect that your visitor sees initially. You need to make this headline not just get them to continue reading, but also to understand that they have to take action on this offer.

#2 Use convincing images and videos – There's no doubt about it: videos on your landing pages transform MUCH much better than those without, so don't neglect this!

#3 Stress the benefits – People have to understand what it will certainly do for them, not what it will do. See the difference? Make liberal use of bullet points to mention this, rather than a long block of text.

#4 Use a clear call to action – If you inform individuals in no uncertain terms precisely what you desire them to do next, you'll discover that much more of the time they will do so. Do not be shy about this. Likewise make your buy or download buttons attract attention from the rest of the page, using color and persuasive text.

#5 Use consumer testimonials – Using fantastic testimonials from previous consumers is a fantastic method to utilize social evidence to make it much easier for individuals to click that button. You do not require a great deal of them either; a couple of will do.

#6 Utilize scarcity – Like it or not, scarcity strategies work, and folks will certainly click on your offer versus losing out, if you have actually done an excellent job telling them precisely why they require this now! Word of care nevertheless: be sincere. If you make use of false scarcity, they won't trust you the next time around.

I'm referring of course, about the “thank you” page or whatever it is that you wish to call the page that pops up confirming an order or purchase has actually been processed. Heck, call it the “confirmation page” if you desire, it's that irrelevant, right? Wrong.

Photo Credit: Ross Merritt/Flickr

A Missed Opportunity for Engagement

The reality is, no, a thank you page will not assist your Google positions and no, it won't work as a landing page. However exactly what it will certainly do is achieve a couple of basic goals:

1. It lets the consumer understand that their order has actually been processed or taken 2. It lets the client know what they have to do next (e.g. inspect your email for the eBook) 3. It lets the consumer know that they are appreciated by thanking them.

Most of the times, this is all a thank you page accomplishes. Appears legit, no? Well, the above is in fact a below-average thank you page and if that's all yours is doing, you need to rethink your general strategy.

Out of Sight, Out of Mind

The trouble isn't constantly that you don't care about this page; it's more that you do not see it so you do not think of it. Sadly, this is an issue since it's the last thing that your customer sees from your web site. It's the tootsie roll center of the tootsie pop. It's the taste in their mouth that they walk away with.

With that in mind, there are a couple of easy things that you can do to enhance the engagement factor on your thank you page so that your customers are more apt to keep in mind you fondly, engage with your brand name and other products, not ignore your emails and most of all, return and recommend you to good friends.

Ways to Increase Engagement on Your Thank You Page

Promote Your Latest Blog Posts

An easy listing of your newest post with a connected to your blog site is an excellent means to let your consumer understand that you have one while likewise producing another in-road into it. Attempt to have a variety of post noted up there on the thank you page to increase the opportunity that one of them will certainly catch your customer's eye.

Social Media Widgets

You must also have your social media connection buttons up there so that your customer can like you on Facebook, follow you on Twitter or subscribe to you on YouTube. Whatever social media networks you are on, be sure they are represented on your thank you page.

Link to Review Site

The easiest and best connected to place on your thank you page is a Google+ evaluation link. This just asks the consumer to leave an evaluation on their transaction (or previous deals with your site). They do not have to leave the thank you page to write it, which is a big plus, no pun intended.

Testimonials

Finally, give a bit of peace of mind and include some excitement to the purchase. Having some great testimonials up there will get your new conversion pumped up about exactly what they just bought, therefore enhancing the opportunity that they will certainly run and inform their pals and.
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