The 2016 primaries saw the development of the anti-establishment idea. Bernie Sanders presented himself in place of the status quo. This is even though he voted together with Hillary Clinton 93 percent of the time.

Sanders understood, however, that he needed a value proposition. This is true for small businesses as well. When marketing, you need to point out the one thing that makes your business more special than the rest. Create value, and then lead with it.

Always Benefit From Your Problems

This isn't Hillary Clinton's beginning at the rodeo. In 2008, she went up against Barack Obama in the primaries. Thanks to flaws such as a lack of new ideas and overconfidence, however, she lost. She is making sure not to make the error with Sanders.

Every local business owner will make flaws, but that doesn't imply a certain strategy won't work. Maybe the wrong keywords were targeted. Maybe a wonderful article was posted on social media at the wrong time. Look at these goof ups and adjust accordingly.

Discover Your Audience

Donald Trump is considered the most polarizing political figures in modern history. This has a lot to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A significant portion of the GOP wants someone who is not afraid to say what he thinks, and Trump gets that.

This is also necessary for businesses. If your key demographic is millennials, you must understand what they are looking for. Also, be certain that you're opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it could be perfect for the aforementioned demographic.

Presidential primaries will always be a fascinating time in American politics. And if marketers can learn a thing or two in the process, it is all the better.