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How Small Businesses Can Get Media Attention

Red Jun — Wed, 27 Jul 2016 14:00:17 +0000

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Local stations rarely seek out firms for stories “just because.” A business that manages to get involved in news that is currently taking place, though, can easily gain a bit of local airtime. Being willing to do an interview at a local event will surely pay off, but there are other approaches that will work too.

Steal Present-day Fads

Twitter hashtags and trending topics on Facebook can get small social networking pages in front of the masses. Naturally, a small business should never blatantly hijack a news story that has nothing to do with them.

If a large blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags could be appropriate.

Be Proactive In Community Occasions

Local newscasts do not often go out looking to concentrate on small or mid-size businesses. If a business happens to take part of the news that is already occurring, though, it only makes sense that they might get recognized. Attending events and being open for an interview is wonderful, but there are other methods to go about this as well.

One key method of getting involved in the news of the day is to sponsor an event or team that is essential to the area. Reporters are often willing to speak with local business owners who are willing to spend to aid their community. Want to get seen in the local news? Become involved in local events.

Reach Out To Area Journalists

Many businesses hope they will just get lucky and fall into a popular news story. There is no reason to wait to get noticed, though. Try not to be afraid to email local newsrooms and journalists to let them know if the corporation is involved in something newsworthy. The worst they can do is decline.

Marketing on local stations can be helpful, but why bother if it is easy to get noticed for free? Take these hints into account, and if something seems newsworthy, don't just sit around waiting for the media to take notice.

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Should Companies Work with Facebook Instant Articles?

Red Jun — Tue, 31 May 2016 14:00:03 +0000

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Taking Analytics to another Level

Some businesses use ads in their articles to get additional earnings from third parties. If this is the situation, Facebook still allows the ads and will let you keep all revenue.

Furthermore, you can have Facebook insert ads itself and you will still get a major portion of the earned revenue. Instant Articles will also make certain that the ads are not “above the fold”, and this will ensure consumers aren't immediately hit with an ad upon clicking your content.

Sales Just From Clicks

This is essential because over 40% of consumers will get out of a page if it takes longer than three seconds to load. Usually, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.

Facebook Instant Articles allow users to read your content right inside of the Facebook app. By doing this, your articles will load much faster than if they had to load outside of the app. Actually, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Consumers Will Always Be Engaged

If you are presently publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are harmonious with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.

Improved Analytics Options

Local entrepreneurs often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn't actually visit the company's website.

While this may seem counterintuitive to a budding entrepreneur, this new social media resource could actually be advantageous.

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Video Marketing Strategies for Local Business Success

Red Jun — Tue, 08 Mar 2016 12:24:34 +0000

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Most are surprised to find out that very few brands, 24 percent to be exact, use video marketing, and this is a lot more surprising since 7 out of 10 marketing professionals say it converts much better than anything else. This means neglecting to use video marketing is simply inappropriate. If you do not have one already, get one started, and use these suggestions to make your strategy terrific.

Aim for the Optimal Time

Timing is crucial in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is way too short, people will not get any value from the video. If it runs too long, people will get bored and just move on.

Make videos just enough time to get your message across. Bear in mind that different lengths work best on different platforms. For Facebook, 30 to 45 seconds is best suited. If you are making a video for an e-mail promoting message, though, you can go longer depending on what you are trying to say.

Include a Call to Action

Do not treat your potential customers like The Sopranos treated its fans. Never show customers what they came looking for and then simply just fade to black. Include some type of call to action at the end of the video. Whether this is a call to visit your website or read a white paper, never waste this chance for follow-up.

Remove Bad Videos

If your local business has a YouTube or other video sharing account, it might seem counterintuitive to delete any of the content. Actually, though, a badly performing video can result in less visibility. If one of your videos has too many down votes, negative comments, or just runs too long, consider axing it to boost your channel's reach.

Great video content is necessary for any successful marketing campaign. Because of this you must devote time to your video strategy. If you're not outdoing your competition in anything, at least outdo them in video.

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15 Awesome Social Media Tips for Beginners

Red Jun — Sat, 05 Sep 2015 14:47:59 +0000

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If you are new to social media marketing, it can be a bit intimidating. Instead of allowing yourself to become overwhelmed, you should take note of the 15 social media tips here and use them to your advantage.

15 beneficial social media tips for beginners

1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer. You can use Canva to create cool and awesome images. If you want free stock images for your blog, you can download stock images from Joe The Goat Farmer for free!

2. Post regularly – Logging in and posting every once in a while is just not going to cut it.

3. Engage your visitors – Spend some time to reply to all of the comments you receive from others. This can help you connect with your target audience, and get them further down the road to knowing, liking and trusting you.

4. Don't oversell – (Notice I didn't say “Don't sell”.) Pushing too hard to sell your products and services is a huge turn-off in social media.

5. Be careful when using hashtags – While you want to use them to increase user engagement, using too many can be harmful.

6. Stay on point – Always keep things relevant. Going too far off topic will reduce user interest.

7. Avoid confrontation – Don't respond negatively to bad feedback. Respond and stay professional, and keep your head above the fray.

8. Brevity is key – Try not to post overly long messages. People will get bored by the time they reach the end.

9. Be active in comments – Always allow users to comment and show up to engage there. Disabling them signals that you don't care what users have to say.

10. Stay consistent – Use scheduling tools to post when you can't. Tools like Hootsuite, Buffer and others make this easy.

11. Post videos – People love them and it makes your content more shareable.

12. Focus your efforts – Pick a few social media platforms to focus on and do those well, rather than spreading yourself too thin trying to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.

13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Have fun – While you want to stay professional, no one likes a stick in the mud.

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4 Tips for Content Marketing on Facebook

Red Jun — Thu, 13 Aug 2015 13:49:22 +0000

There's simply no way if you've been marketing for any length of time that you haven't been advised that Facebook, and social media in general, is essential to your online success. I would say that's totally true, but with one major caveat: you have to know how to use it, or you'll come away believing that it is a useless time-wasting exercise in futility.

We're here today to tell you that if you've embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.

Why Facebook Must be a Cog in your Content Marketing Machine!

One of the biggest reasons why you'll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what's going on with mobile and video online.

Let's take video, for example. They are second only to YouTube, getting an amazing 4 billion views a day.

In addition, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don't need to tell you how popular these are.

Four Tips for Content Marketing on Facebook

Use images and videos – Using visual media as part of your content marketing on Facebook is probably the best use of your time, because the opportunity for these to be shared far and wide, extending the reach of your brand and message is unmatched.

Keep things short – It's been proven that shorter posts get around 60% better engagement than longer ones, and this is primarily why you're posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.

Use Facebook paid ads – Facebook is turning into the paid ads weapon of choice, primarily because of their terrific targeting functionality. This is good, as you'll want to use them to promote, and try your best not to get overly promotional in your content, as Facebook has pretty much declared war on brands promoting within posts, without paying for ads.

Promote blog posts on Facebook – One of the best tactics you can use is to announce new content, such as new blog posts via Facebook. This can easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!

What Does Facebook Instant Articles Mean for You

Red Jun — Thu, 09 Jul 2015 13:29:38 +0000

A lot of the buzz surrounding Facebook as of late is the launch of Facebook Instant Articles. This mobile-only platform is effectively raising the bar for content publishers by enabling you to create an incredibly rich, multi-layered approach to content that will amaze and engage.

Facebook Instant Articles are built on concepts borrowed from Facebook Paper, and perhaps the best thing about it is that it allows mobile pages to load a whopping 10X faster than normal mobile pages, providing a near “instant” experience. The visual aspect of these pages are truly amazing, with a lot of versatility, creativity and control built right in.

But what can it do for me you ask? Well at the moment, it's in a testing mode with only 9 publishers as part of the trial. (The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild) Facebook wants to ultimately roll this out to anyone who wants to share stories, but that is not available just yet.

Some of the cool features of Facebook Instant Articles

Want to put in embedded tweets, YouTube videos, photos, image galleries, videos and interactive graphics directly into the posts? Not a problem! They will even start directly up, increasing time on site and engagement.
Need more detail? You can use the handy zoom feature to have a closer look into videos, images and maps.
Like what you see? You can Like or comment on pages directly inside the app!
Publish your own logos and Facebook Fan page follow buttons within the story.
Need more stats? Your Google Analytics integrate nicely with the articles.

While Facebook Instant Articles are only in Beta mode now, Facebook wants to eventually roll this out to anyone who wants to share stories on Facebook. Facebook is allowing publishers who post sponsored content (like Buzzfeed) to have that content shared. (About the only way anyone not associated with the aforementioned 9 publishers can get their own content on there at the moment)

Facebook's Instant articles will significantly change the way content is presented and viewed on the mobile web. It will set a new standard that will lift expectations of most any content published on the Web.

7 Great Tips For Your Facebook Business Pages

Red Jun — Tue, 19 May 2015 14:40:39 +0000

Making your small business Facebook page a hub of social activity for your business is a huge task if you hope to expand your business using social media. Yet many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot.

Thankfully there are several tried and true tips you can use to not only make your Facebook business page more highly-trafficked, but also useful in many other ways as well. Below are 7 great tips for getting the most from your Facebook business pages.

7 Tips for a better Facebook business page results

#1. Use the new Call to action feature

Facebook recently unveiled a new feature that allows you to insert a call to action in your posts. Be sure and use it! Know about this feature here.

#2. Schedule posts

Whether you do this inside of Facebook (preferred) or use a tool like Hootsuite or SproutSocial, scheduling posts ahead of time takes pressure off, and allows you to post more spontaneously as well.

#3. Post the type of posts they're looking for

Check in the Posts section of your settings and look under post types to see the kind of posts that are doing best with your audience. It breaks it down into status updates, photos and videos.

#4. Post often

Posting at least daily is smart, as it helps you stay engaged with your followers and fans, and helps you build authority in your space.

#5. Like, comment and share as your page

Liking and sharing other relevant business pages can help increase your fans, as well as help you find potential partners. Always do this as your Page, and not personally.

#6. Show off testimonials and awards

Your business page is a perfect spot to share any positive attention your business is getting. And when this gets shared.

#7. Share your site and other properties

Make sure to frequently point your audience to other web properties you own, including your site, video, YouTube channel and more. Making your Facebook business page work for you isn't hard, but does involve some effort. The payoff can be so worth it though.

7 Ideas For Thanking Your Clients Using Social Media

Red Jun — Mon, 16 Feb 2015 15:35:33 +0000

Have you considered using social media to thank your best clients for their patronage? This is one of the newest and best-received ways to let the people most important to your business see how much you appreciate them! Not only does it complete the service of giving thanks, it does so in a public way, thus performing a dual service. People will see this, and reputations are enhanced, and possible new alliances are born.

One more advantage being whispered about lately, is that even non-linked social mentions will be the recipients of some Google love in the search results.

Let's take a peek at 7 ways you can integrate this into your business.

7 Ideas for thanking your clients using social media

A Shout Out on Twitter – If you have a nice sized twitter following, this can be a fantastic way to give some recognition. Share news, images and links here easily.

Endorse them on LinkedIn – This is one of the purposes of LinkedIn, and it is well set up for this. You can leave a review on your page, their page, your groups, or post in status feed. This can easily result in more work for them!

Leave on online review – Leaving a review on a site like Yelp can help both you and your client! All small businesses need online citations in the form of reviews.

Post about them on Facebook – Your business page on Facebook is another place to get a positive image in front of loads of people fast!

Record a Testimonial for YouTube – Leaving a well done video testimonial is a wonderful way to thank someone. And, if you can show their work, do so! This can help them in search also.

Share an image on Pinterest – Pinterest users are very eager to buy, and sharing images of their work for you there can work very well. Especially with the female demographic! (70% of Pinterest users)

Write about them in your newsletter – Writing a short piece in your company newsletter is a great way to shine a light on them and show your thanks.

See How to Use Social Media to Thank Your Clients

Red Jun — Mon, 09 Feb 2015 15:23:35 +0000

Have you considered using social media to thank your clients for their patronage? This is one of the newest and best-received methods to let the people most important to your business know how much you appreciate them! Not only does it carry out the service of giving thanks, it does so in a public way, thus doing dual service. People will see this, and instantly reputations are enhanced, and possible new alliances are created.

One additional advantage that is being whispered about lately, is that even non-linked social mentions will be the recipients of some Google love in the search results.

To help you get the idea machine up and running, listed below are 7 fantastic ways for you to show your appreciation to your clients via social media!

7 Ideas for thanking your clients using social media

Twitter – Giving your client a shout out on Twitter can be a terrific way to show your appreciation. This works well with links and images of the work, and can lead to more work if you have a significant following.

Use the review functions on LinkedIn – LinkedIn is ideal for this type of activity, since the audience there is already predisposed to hearing about business professionals.

Leave a review with an online site – Most businesses are always in need of reviews and leads. Reviews on sites like Yelp will be a big help to them!

Post about them on Facebook – Your business page on Facebook is another place to get a positive image in front of loads of people fast!

Record a video Testimonial and put it on YouTube – An excellent way to show your thanks is by creating a video testimonial. This can be easily shared and potentially enjoy a very wide reach.

Employ Pinterest – Using Pinterest to share this type of news can work exceptionally well also. Pinterest users are primarily female, and not afraid to purchase.

Feature them in your company newsletter – If you distribute a company newsletter, a short spotlight on your client can very easily gain them more leads, and you as well!

Paid Social Promotion Tactics That Can Help Your Business Grow

Red Jun — Sun, 08 Feb 2015 13:17:10 +0000

It seems like it's getting more challenging to get your material noticed, much less acted on. This was bound to take place as increasingly more people welcome content marketing.

It's no simple task. It used to be basic and simple, but not so anymore. Nowadays, unless you have a huge list or have developed authority in your market, you're going to have to make an effort to be heard.

One method people are getting their content seen and shared is through using something called paid social promotion. You might not have actually found this in the past, so let's specify it and see exactly what it can do for us.

Precisely, what is paid social promotion?

Paid social promotion, or paid social advertisements, is the method of buying advertisements that promote your content. Ever since social media networks have actually taken control of the Web, and brought words and principles like virality and social sharing into our awareness, it was only a matter of time prior to marketers found a method to exploit this. What's more, it's a lot much better than before, since the potential to reach an audience much larger than your very own, right this moment, for cents is something nobody need to mark down.

Where should I do this?

There are a lot of avenues to check out with paid social advertisements, however we'll concentrate on four that many marketing professionals have at least a passing associate with.

Facebook – Facebook's advertisement platform is far and away your better alternative at this time. The capability it provides you to exactly target an audience, together with the social and viral elements of Facebook itself make this nearly a no-brainer. It is extremely easy to use, and very affordable.

Twitter – Promoted Tweets work well for this sort of promo, and you have the ability to target leads by keyword and who they follow.

LinkedIn – LinkedIn is coming on quick, and their Sponsored Updates can work quite nicely, particularly if you are a B2B.

Reddit – Using Reddit can be rather challenging, as they are somewhat finicky, but the benefits are great if you manage to get going right here. Make use of the niche ad alternative on their advertisement platform, as the web page traffic can be troublesome and rather untargeted.