email | Best Web Marketer https://bestwebmarketer.com Local Marketing That Works! Tue, 20 Oct 2015 14:09:53 +0000 en-US hourly 1 Learn the Benefits of Combining Email and Social Media https://bestwebmarketer.com/learn-the-benefits-of-combining-email-and-social-media/ Tue, 20 Oct 2015 14:09:53 +0000 https://bestwebmarketer.com/blog/?p=1912
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Chances are you've probably wondered how you can combine the huge reach and networking ability of social media with your email marketing. After all, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not have been able to contact as yet.

So how exactly can we combine the massive reach of social media with the functionality and marketing potential of email? Here are 3 tips to get these two working well together.

3 Methods for Combining Email and Social Media

stockvault-social-media-networks-on-the-computer-keyboard177838Deploy social media sharing icons in your emails – This really is easy to do, and can yield great results. Facebook and Twitter users are the best at sharing your emails, between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are tops for clicks on shared emails, averaging between 6.2 % (Facebook) and 7.9% (LinkedIn). Make sure to have these visible and prominent in your emails, because you want to encourage your readers to share. You'll be surprised at just how many are willing to do so.

Put opt-in forms on Facebook and Twitter – Now you can even mine your favorite social networks directly by adding opt-in forms directly in the platform. Obviously the same rules apply here, as you have to offer something deserving of someone giving you their email for you to add to their ever-growing email inbox. This can be a PDF report, webinar invite, a video series or your favorite lead magnet. This can deliver a brand new audience to your marketing that has not seen your offers yet.

Use Retargeting Campaigns on your Social Networks – While retargeting is the trendiest way to increase revenue, you can optimize this type of marketing by building retargeting lists of people who've clicked links in your emails, and thus build an audience to whom you can send ads and has already shown an interest in your offers. Kind of retargeting on steroids. Facebook and Twitter are the best places to try this tactic just now.

Utilize these 3 methods for combining email and social media and you'll soon see the power of combining these methods.

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]]> Check Out These 10 Email Marketing Best Practices https://bestwebmarketer.com/check-10-email-marketing-best-practices/ Tue, 21 Oct 2014 14:00:44 +0000 https://bestwebmarketer.com/blog/?p=625 Check Out These 10 Email Marketing Best Practices

Keeping up with all of the trends in marketing could be a full-time task, and it's no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. However like all business models, there are some best practices you'll want to follow to get the best results possible. Let's detail some of those for you here and now.

Here are what we consider ten best practices for email marketing right now

1. Use short, attention grabbing subject lines – Avoid spam words, and be sure you are being bold without straying off into untruth. Tell them what to look for.

2. Optimize your emails for mobile – Since now as much as 67 percent of all emails are being viewed on a mobile device, if you're not doing this you are losing ground.

3. Let them know who it's from – Having a bland perfunctory “From” address can result in your emails never getting opened. Make it recognizable.

4. Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.

5. Make the body text brief and to the point – No one is planning on reading a thousand word email, so don't be that guy! Say what you need to say, using bullet points if you have several points, and ask them to click elsewhere for more.

6. Utilize videos and images – Videos and compelling imagery will often make the case your words won't. Everyone likes to view, so be sure and give them what they want.

7. Benefits over features – No one wants to know the specific features of your gizmo or service; they want to know how it will make their life easier, and how fast!

8. Don't send too little or too much – This is one you need to test, as all audiences are a bit different, but rest assured that once a month is too little, and a dozen times a week is too much.

9. Social sharing is a must – Be sure that your emails are able to be shared socially, as this can increase their reach many times over.

10. Create compelling content – Delivering valuable, timely content your readers can use will do you more good than almost any other of these best practices. Become somebody they would like to hear from, and you're halfway home.

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