Hold on, what is email marketing automation and why does my business need it?

Email marketing automation is the process of setting up automated emails to be sent to your customers when they perform specific actions on your website. If your business has an online presence, you obviously can't be there to communicate with your customers day and night.

Email marketing automation will ensure that every lead that you’re able to capture will benurtured into a paying customer — anytime of the day.

Is someone requesting information about your new 3D printer at 1AM? Automatically trigger an email to them filled with product information. Did someone buy a shirt from your ecommerce shop but hasn’t returned in a few months? Trigger an email with a little discount to get them to come back and explore your new stock.

Email marketing automation will save you time and energy by working hard in the background while you spend your time doing other important things for your business.

Now ask yourself, am I capitalizing on every opportunity to turn my visitors into paying customers?

Am I getting the most ROI out of the emails I’m sending to my audience?

Finally, have you thought about saving yourself time and money with email marketing automation?

If any of your answers were a skeptical “no,” then sit back, relax, and learn about these 8 email marketing automation workflows that you can easily implement in your business strategy.

Read more: http://blog.wishpond.com/post/115675436735/8-email-marketing-automation-workflows-html-templates