Regardless of how good your competitors are, you can pulled ahead of them if you provide a personal experience. Unfortunately, time constraints can make it hard to provide rapid and personable responses, but with Twitter, this is easier.

Have Twitter set for mobile alerts on your phone. No matter where you are from that point, you can respond promptly to customers who ‘Tweet' you. Providing fantastic service will trump most advertising models.

Consider Posting Articles Right To Facebook

While it seems contradicting to use Facebook to marketing with Twitter, it actually makes sense in this case. Facebook is introducing Instant Articles, which allow small business proprietors to publish text content directly to the social media giant. As it turns out, Twitter is also making the move towards this style of content creation.

Making use of Instant Articles on Facebook now will help you discover the changes you will need to make when Twitter rolls out a similar tool.

Related: Content Marketing – Discover the Recipe for Viral Content

Work with Twitter for Customer Service

Consumers will overlook several benefits of your competitors if they get a more personal experience with your company. While it can sometimes be difficult to always be around to respond to customer questions, requests and complaints, Twitter makes it far easier.

Make sure you have Twitter on your mobile device set to deliver alerts. When someone interacts with your company take the time to respond. Not many marketing methods can outpace great service.

Set Up Online Sales Infrastructure

Maybe you haven't had the time or money to set up a “shopping cart” on your website. Thanks to Twitter, though, you will have the option to sell online in 2016. The site is rolling out a ‘Buy Now' function on Tweets, so this means your Twitter marketing strategies will come replete with the ability to immediately make a sale. Basically, start updating your Twitter strategy now.

Twitter has long been a marketing tool for organizations who understand offline marketing is slowing down. In 2016, though, new trends with the site will make the site vital to marketers.

Develop Shareable Content

The technique of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is in no way impossible. You first must make your content shareable. Just as before, easier said than done, but it becomes much easier when adopting the recipe for viral content.

• Social Currency
• Emotion
• Triggers
• Public
• Practical Value
• Stories

Think Outside of Facebook

Dropping some ad dollars on Facebook certainly will help turn your content viral. It's also advisable to utilize Twitter which can oftentimes return exactly the same result totally free. It starts with looking for trusted voices in your industry and following them on Twitter.

Observe to find out which individuals take the time to retweet and respond to tweets. They are the influencers you need to focus on. Tag these individuals when sharing your focused content and hope they will think it is great enough to share. It's usually a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.

Think Beyond the Social Media Box Altogether

Despite the fact that Facebook and Twitter are clearly powerful resources,it is important to break away from these limitations. Sites like Reddit and StumbleUpon can drive just as much, or even more, traffic than typical social media giants. StumbleUpon, for example, recently made up over half the internet's referral traffic.

Simply by using social media and producing great content, you can make the tiniest marketing budget do wonders. We should never accept the fallacy that economical somehow means low quality.