We have all experienced a scenario where we no longer wish to receive emails from a sender, but the company makes it incredibly difficult to unsubscribe. If people are not able to easily unsubscribe, they will probably mark your messages as spam.
Eventually, this results in major email providers thinking you are spamming their customers and your marketing messages will start going straight to spam folders. In this post, we’re going to identify some popular email marketing mistakes that may be avoided.
3 email marketing mistakes to avoid
Making It Difficult to Unsubscribe
Have you ever tried to unsubscribe from a contact list only to find that the firm makes you jump through hoops?
This will annoy customers, and in the end, many will simply mark an email as spam to ensure they do not have to see further correspondence.
This makes major email providers believe that you are spamming people, and this could lead to your marketing messages actually going right to spam folders everywhere.
Inconsistency isn’t a Strategy
Businesses that do not generate a consistent marketing strategy are losing the race before they’re able to get started. Customers need to be aware that something is always taking place.
Don’t send so many emails that it is annoying, but undoubtedly have a weekly or bi-weekly newsletter.
Not Testing Out Emails
Marketing messages need to be tested before they are sent to customers. Using this method, if there are graphic or formatting errors in a message they can be adjusted prior to being viewed by actual customers.
Deliver test emails to multiple servers, like outlook, gmail, and yahoo, to look at the formatting that the recipient might find on their end. In this way you know your final product looks professional and is truly sending the correct message.
Recent scientific studies found email marketing accounts for nearly 7 percent of customer acquisitions. Don’t let your numbers lag by making avoidable errors.