Getting your content get noticed these days amid a sea of competing voices is difficult, to say the least. The fact that yours is better and precisely what is needed doesn’t matter: what matters is who can be found.
That’s where a content promotion plan for each piece of content you create comes into play. Getting your content out in front of people who are actually looking for it will pay large dividends!
So before you run screaming into the might because you don’t know how to make this happen, let’s have a look at 5 simple ways you can cheaply and effectively get your content promoted.
Related: 4 Tips for Great Content Marketing
5 Great ways to promote your content
1. Make visual content
Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual bunch, and love to look at new things! You can try Canva to create fun, visual content for your blog.
2. Announce to your email list
Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works extremely well. It also serves a purpose in your email marketing, by delivering high-value content without a sales pitch.
Checkout the free version of MailChimp. It will help you to get started.
3. Document sharing sites
Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, expect to see a lot of traffic coming from sites such as these.
Related: How to Create a Content Marketing Plan that Rocks
4. Utilize social media
Without question you should promote your new content via your social media channels. Much like notice by email, simply announce and encourage visitors to visit, share and like. You may find someone with tons of followers and fans passes this on to their peeps as well!
We highly recommend to check out Postplanner or HootSuite for social media management.
5. Paid advertising
There are times when it makes sense to spend money to advertise a pierce of content, especially if you are trying to create a buzz about a new product or service. Luckily for us there are relatively inexpensive ways to do this, via outlets like Facebook Ads, Promoted Tweets, and sponsored content sites like Outbrain.
If you’re interested in paid advertising, please check out our very own BWM Local, a local display advertising service by Best Web Marketer.