How to Create a Content Marketing Plan that Rocks
The lifeblood of all businesses on the internet is content. It’s what your visitors come to look at and browse, and without fresh, innovative compelling content, your business really has nothing to say. It doesn’t matter if you sell the greatest widget...
How to Craft Your Web Sales Copy with Great Copywriting
Copywriting is really an art, and if you don’t believe me, ask anyone who’s been tasked to create a sales page. The interplay between words and emotion, products and psychology is an art, and should not be tried at home. So what are the elements of great...
Words Matter – 5 Types of Effective Phrases that Sell
Words matter, and nowhere is that more obvious than when it comes to the words you prefer to close your sales with. Very often a single word or phrase will kill the deal, and you’re left holding the bag. (Literally!) Often closing a transaction hinges on so very...
Want to Write Better Headlines? Use these 7 tips!
The easy fact of the matter is that headings actually do matter. They are the first and oftentimes only chance to hook your reader into exactly what you’re trying to say, and in many cases, unfortunate to say, terrific material goes unread just because the...