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The Basics of Landing Page Optimization

The Basics of Landing Page Optimization

Regardless of whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the importance of landing page optimization cannot be over emphasized. However this component of the sales process has become the forgotten stepchild of...

Google Phantom: Is it Real?

Google Phantom: Is it Real?

A short time ago Google rolled out the latest of their search engine algorithm updates, this one mysteriously dubbed Phantom. Many people still have no clue this occurred, and for good reason. It literally flew under the radar. Many search algorithm updates create...

10 LinkedIn Tips for Beginners You Want to Know

10 LinkedIn Tips for Beginners You Want to Know

LinkedIn is becoming increasingly more the go-to source for business leads and connections, but only if you can get out of the beginner mode. There are several great features that enable you to make connections, share content and extend your reach exponentially, but...

7 Examples of Email Subject Lines That Get Opened

7 Examples of Email Subject Lines That Get Opened

It's a well-known fact that emails that don't get opened never get acted on. Now that we've had our daily wisdom from Capt. Obvious, it's time to really look at what types of email subject lines can result in higher open rates and subsequently, more actions taken on...