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Reputation Management: When Should You Call in the Experts?
There are all sorts of things you can do as a small business owner (or small business marketing professional) to handle a reputation management issue. In fact, you can probably handle a great deal of the front-end work, ensuring that tiny attacks don’t blow up into huge issues.
3 Huge Content Marketing Mistakes You Are Making
Blogs, articles, and whitepapers are some of the most powerful pieces of content but that does not mean that you should avoid other platforms. Videos are also highly effective marketing tools, and depending on your audience, you may even get value from podcasts and slide presentations. Regardless of anything else, do not neglect video which is predicted to dominate 64 percent of all marketers’ strategies one day.
Reputation Management Tips Businesses Can Handle
Marketing can do amazing things for a company, but a negative reputation can definitely hinder any progress. However, just a little bit of reputation management will make a big difference.
Knowing When Its Time to Change a Marketing Strategy
Research has shown that 66 percent of Internet users have purchased a product or service as a result of email marketing messages. This absolutely should instantly nip the notion that email is worthless in the bud. Of course, if you’re not seeing a positive return on your investment, the effort is useless.
Offline Marketing Techniques that Actually Get the Job Done
Offline Marketing Ideas for Local Businesses Local newspapers would like content to fill their pages, and through submitting an announcement, you are able to help ensure that your business gets a spot. Planning on having a big sale to celebrate a holiday?...
Content Marketing: Discover the Recipe for Viral Content
Develop Shareable Content The technique of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is in no way impossible. You first must make your content shareable. Just as before,...
Make LinkedIn a Partner in your Small Business
Remember when LinkedIn was that place you visited whenever you wanted to either post of look for a new job? It's so much more than that now, and for small businesses, it is now a powerful tool for branding and networking your company. LinkedIn helps you...
Ideas for Optimizing Your Landing Pages
Write your copy with purpose - Remember, this is simply not a long form sales letter. You have a limited amount of time and room to get your message across, so use highly effective language bursting with perks to win here. The aim is to guide your reader...
Cross-Channel Promotion: What You Need to Know
You may have heard the term cross-channel promotion tossed about, and were wanting to know what exactly it is and how can it possibly benefit your business. In case you aren't acquainted with the concept, cross-channel promotion is where you conceive an...
Learn the Benefits of Combining Email and Social Media
Chances are you've probably wondered how you can combine the huge reach and networking ability of social media with your email marketing. After all, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not...