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What Marketers Can Learn From 2016 Presidential Primaries
The 2016 primaries saw the development of the anti-establishment idea. Bernie Sanders presented himself in place of the status quo. This is even though he voted together with Hillary Clinton 93 percent of the time.
Marketing Lessons Learned From Watching Football
The most popular football stars today are those who aren’t afraid to let their personalities stand out. From Peyton Manning’s down-home personality to Drew Brees’ seemingly bringing New Orleans out of a depression following Katrina, fans appreciate seeing a human side.
Should Companies Work with Facebook Instant Articles?
Some businesses use ads in their articles to get additional earnings from third parties. If this is the situation, Facebook still allows the ads and will let you keep all revenue.
How Businesses Benefit From Marketing at Trade Shows
If you need more time for marketing, trade shows definitely provide a perk. Whereas many budding entrepreneurs spend much of their time communicating with potential customers, you can reach out dozens, or even hundreds, of consumers, suppliers and networkers all within a few hours.
3 Avoidable Mistakes That Can Mess up Social Media Marketing
Engaging in effective social media marketing can make your small business successful. If you make even one of the aforementioned mistakes, however, your social media strategy could be over before it even starts.
3 Approaches to Blend Social Media and Offline Marketing
Facebook recently began allowing entrepreneurs to upload a video in their ‘About’ section. This is a ideal opportunity to place that 30-second television spot front and center. Even better is that the video can be changed out at any time, and customers viewing a page for the first time will quickly see the video.
3 Real-Time Marketing Tips for Local Business Success
When firms take advantage of real-time events in their promotional tactics, this is called real-time marketing. Organizations all over wanted to get on this marketing bandwagon after Oreo sent out an incredibly successful tweet referencing the 2013 Super Bowl blackout. Fortunately, success in real-time marketing will not be brain surgery.
The Benefits of Guerrilla Marketing for Local Businesses
Guerrilla marketing is here to stay, and if an agency is on a shoestring budget, they have a great possibility to get major attention. The great benefits of guerrilla marketing are hard to ignore, so it would make no sense for a local business to not benefit from these tactics.
What Uber Can Teach Local Businesses about Advertising
In its very first five years, Uber went from nonexistent to worth over $5 billion. There are undoubtedly a multitude of lessons to be uncovered from a organization this triumphant.
How Local Businesses Can Market On Twitter In 2016
Regardless of how good your competitors are, you can pulled ahead of them if you provide a personal experience. Unfortunately, time constraints can make it hard to provide rapid and personable responses, but with Twitter, this is easier.