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Words Matter – 5 Types of Effective Phrases that Sell
Words matter, and nowhere is that more obvious than when it comes to the words you prefer to close your sales with. Very often a single word or phrase will kill the deal, and you're left holding the bag. (Literally!) Often closing a transaction hinges on so very...
7 Ways to Craft Effective Welcome Emails
You know the drill: you opt-in to someone's list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just signed up for. The fact that we are expecting these emails is a primary reason why they are usually...
How to Optimize Your Blog Posts for SEO
If you want your blog posts to be read by anybody other than you and your mom, it's incumbent upon you to do some optimization to make sure you give your content the best chance possible at getting ranked in the search engines, or better yet, be shared by people far...
Check Out These 5 Easy to Make Social Media Mistakes
By now everyone knows that social media isn't an option, but a necessity, but on the other hand many aren't sure how to do it with any degree of effectiveness. Social media is amazing in its ability to extend your reach beyond what you might generate on your own, but...
7 Ways to Increase Checkout Page Conversions
Going to all the trouble and work of convincing a prospective buyer to the checkout page, and then seeing them abandon the cart, as some 67 percent of them do, is a real problem. Sometimes the reasons are none of your doing: second thoughts, insufficient funds, kids...
5 Tips for Video SEO
We all want to get our videos seen by as many people as possible, and the easiest way to do that is by using what has become known as Video SEO. The truth of the matter is, it's really not all that hard to get first page rankings for your videos if you follow...
6 Elements of a Highly Converting Landing Page
Making a stunning landing page is no loner a task for the dark arts of the web designers. Nowadays making use of one of the easy readily available landing page developers, that occur to be drop dead easy to use, you could have a professional-looking page performed in...
Check Out These 10 Email Marketing Best Practices
Keeping up with all of the trends in marketing could be a full-time task, and it's no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. However like all business models,...
See How Google Pigeon is Working Over Local Search
Local search had actually been spared much volatility considering that the Hummingbird upgrade last fall, but that's all changed now with the arrival of the Google Pigeon upgrade. Focused on improving local search engine result and tying local results more carefully...
Playing Nice on Facebook: Business Do’s and Don’ts
We all know that Facebook has a tremendous reach, and that it has massive potential for your business. What you may not know is how you can effectively use Facebook in your business. There are however, some ways to be smart about it. We've found a few do's and don'ts...