While the Internet has in essence made everything “local,” the reality is that you need to focus on people searching in your local area. If you are unsuccessful in this area, it will be nearby competition who gets prospective customers.
To get started, claim all of your local pages from sites like Yahoo and Yelp. Next, focus on city-specific keywords when producing content. Concentrate on local, and local will focus on you.
Related: Local SEO Best Practices: How to Enhance Local SEO
Not Investing Enough in Content Marketing
There are local business owners out there that do not yet have a content marketing strategy, and if you are one of those, you need to adjust straightaway.
Content marketing is one of the critical aspects of getting your company noticed, and research has revealed that effective marketers devote most of their budget to content creation.
This means you have to invest in your content strategy.
The most thriving marketers invest 42 percent of their marketing budget into content. This may seem like a big amount, but with low-cost strategies like email marketing and social media, you really can afford to splurge a bit on content.
Related: Content Marketing: Discover the Recipe for Viral Content
No Unique Selling Point
Every small business needs some special selling point. This is something which makes you stand out among your competition.
Even if it is a free meal on Thursdays or a specific award your business has earned, remember to be marketing something special about your company.
There are innumerable ways to run a successful marketing campaign, but it is often the same mistakes that can harm them all. Thankfully, these mistakes aren’t difficult to avoid, so spend time to make your marketing great.