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How to Take Your AdWords Data Further with Google Analytics

Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in.

If you haven’t used Google Analytics before, it can seem daunting. But when you start to use it and the data consistently, you’ll learn more about how to use the tool. That’s when you really start to appreciate how invaluable it is.

Now let’s get to how to set up your AdWords account in Google Analytics. Then we’ll go through how to create reports.

1. Link Your AdWords Account with Google Analytics

Why do you need to link your AdWords account to Google Analytics? You can learn how people are interacting with each of your landing pages. And who doesn’t want more info on their audience?

The data will allow you to make informed decisions on what to change in your campaigns. There’s no reason to fly blind, especially when Google Analytics is so easy to learn.

How to Link AdWords and Google Analytics:

If you don’t have a Google Analytics account, you’ll need to create one first. When you set it up, you may need help from your web developer. They’ll need place the code on each page that you want to track. For more information, check out this resource.

Once your Google Analytics account is set up, you’ll need to click on ‘Home.’ Then find the data. In the case below, it was named ‘All Web Site Data.’ This takes you to your reporting page.