Since the employment of ad blockers has been rising, some advertisers are deciding to just end purchasing internet marketing campaigns. This may prove a little over the top. While the use of ad blockers has definitely rose, the fact is that almost all consumers are still not using it.
Here’s what you should do to survive ad blocking technologies
Never Make Large Changes Immediately
With ad blocking technology becoming more widespread, many small businesses are considering pulling their budgets away from online ads. This move, however, could be a little premature. Though the use of the technology has increased, many people still typically are not using ad blockers.
Furthermore, the massive shift in ad blocking technology is occurring in the mobile world. If the largest part of your customers are finding you via desktop, you could see no change whatsoever. So unless your figures drop dramatically, there is no need to panic just yet.
Keep Advertisements Very simple
Most people are not too worried about simple ads while they are browsing the web. It is the very annoying ads, such as those that pop up or flash, that push customers to purchase ad blocking software.
Unfortunately, that strikes all ads. As it so happens, though, ad blockers have a “white list” of businesses whose ads aren’t blocked. Some corporations pay to be on this list, but if you keep your ads short and simple, you could land on the list totally free.
Concentrate on Remarketing Strategies
A remarketing plan targets those who have been to or searched for your site previously. This implies the people receiving your ads have already shown some kind of interest. Even if ad blockers reduce your reach, you will at least have a more targeted audience who is seeing the advertisements.
Ad blocking technologies are creating a new reality for the marketing world. Remember to be prepared for it.