Making your small business Facebook page a hub of social activity for your business is a huge task if you hope to expand your business using social media. Yet many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot.
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Thankfully there are several tried and true tips you can use to not only make your Facebook business page more highly-trafficked, but also useful in many other ways as well. Below are 7 great tips for getting the most from your Facebook business pages.
7 Tips for a better Facebook business page results
#1. Use the new Call to action feature
Facebook recently unveiled a new feature that allows you to insert a call to action in your posts. Be sure and use it! Know about this feature here.
#2. Schedule posts
Whether you do this inside of Facebook (preferred) or use a tool like Hootsuite or SproutSocial, scheduling posts ahead of time takes pressure off, and allows you to post more spontaneously as well.
#3. Post the type of posts they’re looking for
Check in the Posts section of your settings and look under post types to see the kind of posts that are doing best with your audience. It breaks it down into status updates, photos and videos.
#4. Post often
Posting at least daily is smart, as it helps you stay engaged with your followers and fans, and helps you build authority in your space.
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#5. Like, comment and share as your page
Liking and sharing other relevant business pages can help increase your fans, as well as help you find potential partners. Always do this as your Page, and not personally.
#6. Show off testimonials and awards
Your business page is a perfect spot to share any positive attention your business is getting. And when this gets shared.
#7. Share your site and other properties
Make sure to frequently point your audience to other web properties you own, including your site, video, YouTube channel and more. Making your Facebook business page work for you isn’t hard, but does involve some effort. The payoff can be so worth it though.