Get Out in the Community
Even if you’ve got the best marketing experts handling local marketing for your company, they cannot replace getting out there into the community. You need to do this yourself.
Ask a few employees to attend local events to promote the business. Better yet, get involved in charitable events and market them through other marketing channels. Buyers love socially responsible businesses, so do your best to become one.
Work with Other Local Businesses
Another great method of local marketing is working with other programs.
Seek out enterprises that are not in direct competition with you but whose customers may be interested in your products or services.
If you own a restaurant, take menus to local resorts and car rental places. If you are a florist, trade business cards or pamphlets with wedding planning shops. As long as an agency is not competing against you, they normally will have no problem with a quid pro quo relationship.
Ask for Reviews from Customers
While a marketing expert can ask people to review your service through online means, it is up to you to get on the front line and request these testimonials.
Reviews are an essential part to local marketing. They increase your SEO score and let locals know they can trust your corporation. Remember, though, that you can’t offer incentives for positive reviews. You can, however, offer incentives for a client’s sincere opinion.
In the grand scheme of things, all business is local. This is particularly important for small businesses to remember. And although hiring a marketing and advertising expert to handle the heavy hauling is a smart move, there are still a few things you need to do all by yourself to succeed.